In this webinar, analytics expert Claudiu Murariu will dive into the process of finding the single metric that has the most direct impact on growth for SaaS companies.
Also known as the North Star Metric, every company that's experienced insane growth has defined a metric like this for all of its departments to focus and report on. For Facebook, it was adding 7 friends in 10 days. For Slack, it was 2000 messages sent within a company account. Do you know what it is for your company?
Claudiu will take you through the setup needed to discover this metric, avoid common pitfalls and interpret your data correctly by presenting three case studies:
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Case study #1: A SaaS product with a value proposition closely linked to what made users stick. This case study will be presented live together with the customer, Irina Bucurenciu, Head of Marketing at 123contactform.
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Case study #2: A marketplace where the company had no direct control over why users stayed
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Case study #3: A software product without much data to work with initially that was still able to discover what kept users engaged for the long term.
Attendees will learn:
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What is an activation metric and where it fits in the customer journey
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The requirements needed to discover and calculate what makes users stick with a product over time (the "North Star Metric")
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How to analyze your data and use it in optimization campaigns
Who should attend: SaaS and software companies. Roles: marketing and sales professionals, growth hackers, customer success managers, onboarding and retention executives, BI and product analysts focused on growth and retention.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
