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WEBINAR

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

 

Webinar Duration: 60 minutes
Shannon MacLeod

Shannon MacLeod
Conversion Optimization Consultant
2Checkout

2Checkout


Increasing customer lifetime value (CLV) is a key goal for companies selling software subscriptions or SaaS.

There are many strategies and tactics to create recurring revenues and increase customer retention. But how can your commerce platform help?

This webinar hosted by the Software & Services Division of SIIA (the Software & Information Industry Association) explores how you can increase CLV by employing best practices in eCommerce and online payments. We'll look at every stage of the customer life cycle, from acquisition to activation, upgrades to renewals and show real examples of how software companies are maximizing their customer lifetime value.

Watch this webinar to learn:

  • The evolution of the sales funnel
  • What are the six key questions to ask your payments provider that will help meet your revenue target
  • How to offer effective discounts, upsells and renewals

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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