Webinar: How to Use A/B Testing To Maximize your Conversion Rates

Evgeniya Ivonina
Head of Website Development,
Movavi

Daniel Gonzalez
Director of Conversion Rate Optimization,
Sellpoints

Shannon MacLeod
Director, Conversion Optimization,
2Checkout

Are you intrigued by the idea of a/b testing, but aren't sure how to get started? Or are you already a/b testing, and are looking to up your game?

Join Evgeniya Ivonina, Head of Website Development at Movavi and Danny Gonzalez, Director of Conversion Optimization of Sellpoints as they walk us through their experiences with a/b testing. See how they generated a 5.5% increase in conversion rate and 22% increase in RPV with 2Checkout's CRO services.

Danny and Evgeniya will share details of three tests they ran on the checkout page to optimize cart conversion rates and get a 15x return on investment.

What You'll Learn:

The four most important steps in any CRO program.
How asking your customers a question can generate valuable test ideas.
Why insights are more valuable than "winning" tests.
How small changes to UX can make a huge difference.

About 2Checkout

Verifone's 2Checkout platform is an all-in-one digital sales optimization solution that drives sales growth across online channels while managing the sales process from end-to-end to allow clients to focus on innovation and delivering exceptional customer experiences.

Get more information at 2Checkout.com