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How to optimize SaaS customer onboarding for maximizing conversions

Webinar Duration: 51 minutes
Wes Bush

Wes Bush
Product-Led Growth Consultant,
Product-Led Institute

Product-Led Institute
Oana Trif

Oana Trif
Product Team Manager,
2Checkout

2Checkout

Did you know that 40-60% of customers never actually use a SaaS product after their first sign-up? That is a staggering statistic and it is mostly caused by the experience that users have after registration. How does your business welcome new customers? Do you make it easy for them to start using your product? Do you encourage adoption and conversion to higher tiers?

User onboarding is vital when it comes to turning users into happy customers. Nevertheless, many businesses think that the sales process ends when the customer signs on the dotted line. If you want to learn how to create a powerful onboarding experience for your clients and thus turn them into happy paying customers, watch this webinar with Wes Bush, founder of the Product-Led Institute!

Relying on his extensive experience helping SaaS companies from 500K to 500M optimize their onboarding and upgrade processes, Wes will show you:

  1. How to change your onboarding experience to avoid user drop-off and maximize adoption;
  2. The best way to use the Bowling Alley Framework to convert free users to paying customers;
  3. When to employ a freemium model versus a free trial model;
  4. How to potentially grow your MRR by up to 20% by increasing your customer lifetime value (CLTV).

If you own or work for a subscription-based business, this webcast will help you boost your customer engagement levels and recurring revenue, so watch now using the form to the right!

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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How to optimize SaaS onboarding
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