To generate performance in the subscription world, businesses must track metrics throughout the customer's entire lifecycle. ACV, LTV, MRR, CAC - the list of SaaS metrics can seem endless and it can leave you feeling confused about what to monitor. The Definitive Guide to SaaS Metrics, a new 2Checkout series, will show you why and how to track the right KPIs for SaaS business performance.
In Episode #1: Acquisition, we dive into the metrics that are mandatory to be tracked during digital customer acquisition. Download this eBook to learn how to measure the performance of your marketing and sales tactics.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
