This session introduces a new method of thinking about the way companies approach understanding their users, consumers, fans, and followers. To summarize it, understanding the people whose lives they affect.
Alexander Genov, Head of Customer Research at Zappos, presents a new approach and mindset that companies of any size can apply — from rebellious startups to established "captains of industry" types of corporations.
Get access to Alexander's tips and strategies by filling in the form on the right.
About Zappos
Twenty years ago, Zappos began as a small online retailer that only sold shoes. Today, they still sell shoes — as well as clothing, handbags, accessories, and more. That "more" is providing the very best customer service, customer experience, and company culture. Zappos aims to inspire the world by showing it's possible to simultaneously deliver happiness to customers, employees, vendors, shareholders, and the community in a long-term, sustainable way.
Get more information at Zappos.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
