As competition becomes more and more aggressive, especially in the software world, it's fair to say that not using data in your decision-making gives you a very small chance of success.
But how do you do that and where do you start? What do you need to monitor, what eCommerce goals should you set and how much you have improved at the end of the day?
Help is at hand. Download this paper that looks at the best ways marketers and developers from software and SaaS companies can use web analytics – both Google Analytics and Adobe SiteCatalyst – to gain access to actionable data that they can then use to make day-to-day business decisions.
You will learn:
- What you should measure and why
- The basics of setting up a web analytics tool
- How to ensure accurate and precise tracking codes
- How to track eCommerce actions
- Micro conversions and error tracking
- Resources on how to be a better analyst
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
