What is Cart Optimization?

To deliver a seamless customer experience, the shopping cart should become an extension of your website, product, or app – with consistent branding, design, and layout throughout the purchase flow, all of which are crucial in building trust. Shorten the checkout form by only requiring essential billing and/or delivery details. Extensive forms can discourage shoppers from completing a purchase. Marketing surveys or other information not required for placing the order should be moved to post-sale pages. Make the shopping cart as friendly as possible for your shoppers by localizing the cart – including language currency, price display, sales taxation, format, and colors – and by allowing them to select their own interface language or preferred currency to eliminate confusion. Allow for B2B and B2C differences: display the total cost of the transaction relevant for each purchase category and include additional options such as invoice request where needed.