Amplify the Way
You Sell Online

Conversion Rate Optimization & AI for Business

In this session, Enrico will share actionable tactics on how to use GA4 in combination with AI to boost business performance by predictively integrating online and offline channels.

How to Amplify Your Sales Without Spending a Dime on Ads

Most eCommerce brands think growth means more traffic. But if your foundation isn't solid, more visitors just mean more missed opportunities. In this session, you'll learn how to amplify your sales by optimizing what you already have. No ad budget required.

Discover the three levers that drive real, profitable growth and walk away with practical strategies you can apply right away to turn your store into a sales machine.

How to Add AI Monetization to Your SaaS (Without Killing It)

Everyone knows AI is the future, but very few know how to actually make money from it. Most SaaS and software companies either underprice AI, bundle it for free, or struggle with traditional pricing models that don't fit AI's unique cost structure. The result? A massive missed opportunity... Krzysztof has seen it all.

That's why Krzysztof is here to real-talk about critical topics in AI monetization:

• The big shift - why traditional pricing doesn't work for AI and what to do instead;
• How to monetize AI without cannibalizing your core revenue
• AI's impact on valuation-and why leaders win;
• The economics of AI (tokens, compute costs, and problematic margins);
• The rise of hybrid pricing models: subscriptions + consumption + outcomes.

Whether you're building an AI-native product or adding AI features to an existing SaaS, this talk will give you the insights and action steps to make AI your next big revenue driver.

If you want to master AI monetization, Krzysztof is happy to walk you through what works (and what doesn't).

Beyond Activation: The SaaS Playbook for Holistic Customer Insights

Your customer success strategy is only as strong as your ability to truly understand your customers. Relying on activation and engagement metrics alone? That's a fast track to surprises at renewal time.

In this session, we'll break down what holistic portfolio analysis really means-balancing qualitative and quantitative insights to predict retention, spot churn risks, and drive strategic growth. We'll cover the key factors that matter, how to measure them effectively, and why some of the most critical signals often go unnoticed. Expect a fast-paced, interactive discussion where we challenge assumptions, debate overlooked metrics, and give you immediately actionable strategies to take back to your team.

Whether you're a founder, CS/Sales leader, or Product Manager, this session will change the way you look at your customers-maybe forever.

Forget the Typical Metrics: Where You Should Be Looking for Growth Instead

You're used to the typical metrics and reports to measure how your SaaS company is performing: MRR, LTV, ARPU, and activation rates. There's a lot out there, and not all of it is actionable. But what if there were a set of KPIs that could paint you the picture of how your company is performing and where your best growth opportunities lie? KPIs that aren't as widely discussed and most founders don't even know about, but punch waaaayyy above its weight class?

Here's the best part: most of these KPIs are reports you have access to right now. Join Asia on this quick journey through the top KPIs she uses to know what growth opportunities lie beneath the surface.

How Biases in Conversational Search Influence eCommerce Decisions

As more consumers use conversational search AI platforms like ChatGPT, Perplexity, and Google's AI Overviews to research products, e-commerce marketers need to pay attention to the recommendations from these channels. While most of these chatbots have search engine functionality, our search behavior is changing and there's an underlying bias that influences the answers that are generated.

In this presentation, Garrett Sussman will share his research into the ways that cognitive biases from people and conversational platforms influence the output and what that means for the future of Organic Search.