Join the world's brightest minds in eCommerce to learn, share secrets and connect online. For two days, CommerceNow will stream 12+ hyper-focused sessions to help take your online business to the next level.
Whether your goal is to expand internationally, launch new products, reduce churn, optimize conversions, win at customer acquisition or master customer retention, you will leave with 100% actionable knowledge and growth strategies to succeed today... and into the future.
CommerceNow is a completely free, virtual conference, accessible from anywhere.
Access the latest trends, strategies and insights from our hand-selected experts in the eCommerce industry.
Our experts will surely motivate, engage, enlighten, and inspire you to create exceptional experiences for you clients.
E-commerce is an ultra-competitive and transparent environment. Burc will talk about leveraging that data transparency in pricing decisions-and why is it the only way to grow profitably in this fast-paced environment.
Many brands fail to even start with an experimentation program, ending their journey with purchasing a tool. Let's unlock what it takes to run a successful experimentation program to thrive like Amazon, Netflix, and Booking.com, some of the most coveted product companies of our times, which have experimentation at the core of their success.
So, you've built your eCommerce store, uploaded some products, and managed to make some sales.
Here's some news you're probably aware of: Your work is far from over.
After making those first few sales, you're at a critical point in your business to make sure those initial customers make repeat purchases at your online store.
In this talk, learn strategies you can use to turn casual shoppers into lifelong customers that's backed by consumer psychology principles.
Successful innovation combines consumer theory, user research, and experimentation in fast-paced development cycles to achieve success.
This session shows how combining the Job to Be Done (JTBD) theory with conversion rate optimization (CRO) practice to uncover underlying customers real motivation and then how to use that knowledge to create the perfect experience - The experience that speaks to the consumer: "Your search is over, pick me!"
This session will help attendees:
Friction is a double-edged sword - you want to reduce risks associated with payment fraud, but not drive away good customers in the process.
Dynamic friction enables you to increase roadblocks for bad actors while giving trusted users the most frictionless experience possible.
In this session, you will learn:
When growth is slow (or worse - declining), the natural human response is to panic. Why are these revenue numbers not growing fast enough? Should we spend more on acquisition? Are we investing in the right things? Let's just double the ad spend and see what happens!
Except the most meaningful and impactful growth opportunities are often right under your nose. You just need to take a step back and see the full picture.
In this session, you'll learn:
Learn the history of Ecommerce technology from proliferation to consolidation. Get Derric's 7 step framework for building a roadmap of technology solutions to test for your store.
Discover emerging tool categories and hot new tools that are changing the Ecommerce landscape.
Value sits at the heart of every sustainably fast-growing company. In this session, Sean will show you how to unlock must-have value in your product to rapidly and sustainably accelerate growth.
He'll use practical examples from some of today's fastest-growing companies and give you actionable guidance for taking your growth to the next level.
The talk will introduce a new way of thinking about how companies approach understanding their users, customers, consumers, fans, followers etc. - in short, understanding the people whose lives they affect.
The new approach and mindset are applicable to companies of any size - from rebellious startups to established "captains of industry" type corporations.
Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.
Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business. This talk is geared to demand, digital, and content marketers with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.
Hoping to one day sell your business, but not sure where to begin?
How can you put yourself and your company in the best position for a successful exit?
With over a decade of helping SaaS founders successfully divest of their business, FE International CEO Thomas Smale shares how to build a business that will attract potential buyers down the line.
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